Movement Back to the Value of Human

The world is pushing back. We have started rejecting AI-generated content in the arts, music, film, culture, literature and the ideas that drive businesses. Not because we don't understand technology but because we understand what's missing from it.

Audiences feel it. We know when a book has been written by a human, when a song has been digitally constructed rather than emotionally composed and when a strategic business idea has come from a real person understanding real people. We are choosing to become more analogue. This is not technophobia it is discernment.

Human beings don’t make decisions on data alone. We are driven by emotion and rationalisation because we are unpredictable and this is not a flaw; it is the source of everything original we have ever made.

Genuine creative thinking doesn’t come from scanning billions of existing ideas and producing a statistically likely output. That is pattern recognition. Creativity is about the unexpected connection, the thought that arrives from nowhere, the image that makes you smile, the thing that only comes from a person who has actually had lived experiences.

We all know this. We go to the theatre to be moved by something real. We read words that we can sense another human has wrestled with because we want warmth and depth that cannot be replicated by a machine. This is what our Human Operating System runs on, lived experiences and genuine human judgement.

The movement back to the ‘value of human’ with all our differences is not a trend, it is a correction. We know we need technology to drive evolution and growth and now we need to ask ourselves how this complements, protects and invests in the ‘value of human’.

PS: This was written by a real human!